Agencies

See how digital media helps customers engage with my brand. The more creative you get with your marketing and media plans, the more challenging it becomes to identify who your customers are and how they interact with your brand. Are those five click throughs really five different people or just one interacting with your brand across your multi-channel media plan?

Developing a single point of understanding of your customer is the key to smarter marketing. With Backads.com integrated reporting across digital media – from display banners to rich media and video to paid search ads – you get the deep insight into campaign results and performance needed to better understand your customers and their behaviors.

Ad Serving & Technology

For many advertisers and publishers managing a variety of ad campaigns, along with updating creative, can prove to be challenging and cost prohibitive. Our ad serving solution solves these issues with the most advanced technology available. We deliver your ads, dynamically update your creative and track the performance of your campaigns across multiple Web sites via a single platform. Use our ad serving solution to yield optimum results while increasing productivity and efficiency.

In addition, we offer both advertisers and publishers technology-driven solutions to increase brand reach, generate leads, target consumers and measure results. Our team of experts draws upon their skills in embedded lead technology, campaign targeting and optimization, advanced e-mail delivery and rich media to provide a customized solution for you.

Publishers

We know that our publishers need resources that enable them to identify and leverage their best advertising opportunities. They want complete control over their advertising programs, and access to powerful technologies that help enhance revenues. Just as important, our publishers want a partner who will support their efforts to deliver great content to audiences hungry for specialized information.